How do you create names and languages for your fantasy people and places? Do you make a unique creation, base it loosely on earth, or try to find some middle ground? How do you mold random names and phrases into something consistent?
There are two ways of doing this: Hire a linguist and get it right, or you can fake it. This post is about faking it. Being an amateur hack is just fine for a world builder, as long as you are consistent.
First I will remind you of some basics, then ponder some design goals, before I lay out how I currently do this, and finally, I’ll use my own experiences as an example to fix things when you have already started, but regret your initial name choices.